Are our competitors scared of us?

Well well well.

I did a search on Google for spellrus and low and behold - a desktop spellchecker (a competitor of sorts) came up with an adword.

This competitive company are directly targeting people who search for spellr.us.

I always take it as a compliment when a competitor (in whatever form) takes notice. I do however think it is very uncreative marketing to just target a competitor’s search term on Google and throw an Adword at it.

Whilst I see the value of desktop applications under certain circumstances the benefits and elegance of SaaS (software as a service) are significant. As long as our execution is spot on - I remain convinced that our target market would prefer this type of application as a web based tool.

Good luck to our competitors, competition is healthy, but I hope they get a little more creative with their marketing techniques!

Kevin

This entry was posted on Wednesday, August 27th, 2008 at 8:51 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.