Well well well.
I did a search on Google for spellrus and low and behold - a desktop spellchecker (a competitor of sorts) came up with an adword.
This competitive company are directly targeting people who search for spellr.us.
I always take it as a compliment when a competitor (in whatever form) takes notice. I do however think it is very uncreative marketing to just target a competitor’s search term on Google and throw an Adword at it.
Whilst I see the value of desktop applications under certain circumstances the benefits and elegance of SaaS (software as a service) are significant. As long as our execution is spot on - I remain convinced that our target market would prefer this type of application as a web based tool.
Good luck to our competitors, competition is healthy, but I hope they get a little more creative with their marketing techniques!